Domino's learned the hard way that you can't always control what people say about you. "The crust tastes like cardboard", "the sauce is like ketchup", etc. were just some of the comments consumers were passing around about Domino's pizza. A major overhaul of their entire image was needed. The solution: Agree with the public. What? Agree with the harsh masses and admit that your pizza is horrible? Yes, that is exactly what Crispin Porter + Bogusky, Domino's advertising agency, did. They acknowledged the criticism going on, listened to it, and changed the recipe of their pizza. Then they told the consumers that they did just that. On TV, Facebook, and Twitter, the overhaul was enacted, showing the "evolution" of their new pizza and the conversion of the pizza's past critics. The most recent part of their campaign consisted of the claim that all their advertisements would only contain pictures taken by the customers of the pizza. No fancy food photographers, no photo shopping. The results of this brave strategy? A heaping plate of delicious buzz.

Learning that we can not control social media or the comments people post about us on it can be a hard pill to swallow. So, if they are going to talk, give them something positive to say! At Audience Generation we specialize in online and mobile advertising, a huge source of buzz involving social media. To learn more about how you can launch a turnaround for your brand, contact us at 512-708-4678,  mwayne@audiencegeneration.com, or visit us online at www.audiencegeneration.com.

In the technological world that we live in today, it is impossible to miss the hype that is mobile advertising. However, many brands miss the mark when attempting it. Whether it be technological, social, or business obstacles, mobile advertising is no easy feat.

However, there are a few brands that have hit true bulls-eyes with the method. Read the following article to learn how PepsiCo, Best Buy, and Fresh Direct used this method of advertising to shoot them straight to the top. Through the use of innovative, unique, and fresh mobile ideas, they managed to connect with their consumers through relevant mobile apps and set the stage for mobile-moving brands to come.

Want to develop a new mobile platform for your brand? Contact Audience Generation at mwayne@audiencegeneration.com, call us at 512-708-GNR8 (4678) or visit us online at www.audiencegeneration.com.

For the first time ever, Crown Imports has launched a national multimedia campaign for Corona Light. This new campaign is trying to differentiate the personalities between Corona Light and Corona Extra. While Corona Extra has been known to boast a more "laid back" attitude, Corona Light is using this campaign to appeal to a more vivacious and active crowd. In order to accomplish this task, a national multimedia campaign is rolling out, consisting of television, out-of-home, digital, and social media. The effect? Definitely thirst-quenching.

Using only one medium or media vehicle will almost never be sufficient to get the job done. Whether you are rebranding, differentiating (as in the case of Crown Imports), or simply trying to get your name out there, a mixed media strategy is best. Using different media vehicles across the board allows for a larger audience and more chances to connect with the consumers you are trying to reach. Here at Audience Generation, we specialize in generating and interacting with live, online, and mobile audiences. Talk to us today about how to make the perfect media mix for your needs.

Contact us today at 512-708-GNR8 (4678), mwayne@audience generation.com, or visit us online at www.audiencegeneration.com.

There's a lot more to Jersey than spray tans, giant hair, and fist pumpin'. Through an experiment known as "Jerzify Yourself", it was learned that "shared links have a long shelf life on Facebook than Twitter" and "Buzzfeed sends more traffic through re-shares than direct clicks." Now that's what I call The Situation! Check out this article on AdAge to read more about the buzz-worthy social media lessons learned from this Garden State phenomenon.

Want to learn more about how to gain fame with your audience using social media tools? Contact us today at 512-708-GNR8 (4678), mwayne@audience generation.com, or visit us online at www.audiencegeneration.com.

Toyota seemed to be stuck in an endless downward spiral this past January, watching the hundreds of stories about their embarrassing recall zoom by. The public seemed to show no mercy toward the floundering company or its sticky situation. However, instead of continuing to be driven over and flattened, Toyota stepped into the driver's seat and took control of the wheel. They did this by using Digg, the "user-voted news aggregator". This transformation was not by running more ads, but by making themselves the story. Toyota offered up USA President Jim Lentz for its Digg Dialogue news series, making it the first time a corporate executive had been featured in an arena of this particular venue. The outcome? The live-stream interview with Lentz was the most popular of the series to date and generated more than 1 million views in just the first five days. Toyota had created a public relations platform to listen and interact with their consumers, transforming their previously weak defense into a strong offense and a gain in trust from a weary public.

This is just one more example of how social media can provide new outlets to reach your audience. Whether it's rebranding, changing an image, getting your name out there, or simply, like in this case, performing some damage control, social media is a powerful tool that cannot be ignored. At Audience Generation we can help you harness this power and make it work for your needs and with your public. Don't stall out at a dead end- hit the road with AG and rev up your image today!

Please contact us by phone at (512)-708-4678, by email at mwayne@audiencegeneration.com or visit us online at www.audiencegeneration.com.

After several quarters of up and down sales, Seventeen.com has decided that the way to connect with their audience is through social media. Many of their readers have grown up in this period of social networking and internet craze, so what better way to connect with their audience, than on their familiar stomping ground? In addition to using Facebook's Open Graph sharing platform, Seventeen will also incorporate some of their classic material by way of a gossip column and celebrity news channel.

The key steps that Seventeen has taken here are identifying their audience, tracking where their audience spends most of their time, and connecting with them there. At Audience Generation, this is our specialty. We find you ways to connect with live, mobile, and online audiences in ways that will strengthen your relationship with consumers and engage them in a way like never before.

To learn more about how to harness the power of social media and what it can do for your audience, please contact us by phone at (512)-708-4678, by email at mwayne@audiencegeneration.com or visit us online at www.audiencegeneration.com.

Don't be fooled by the false promise of coupons! Sure, coupons are great for some target audiences, but don't assume that the same goes for all consumers. In a recent article by eMarketer, it is cited that moms on Twitter care much more about content. In fact, 71.3% of Twitter moms report that their top reason for following brands online is for the links to interesting articles and news that they provide. When asked about what their motivations were when retweeting, more than three quarters of the moms said they retweeted corporate messages if they contained a link to something intriguing, while only two thirds reported retweeting coupon codes.

The lesson here, if you want to generate positive buzz about your brand via Twitter? Give them something to talk about! Or should I say, something to tweet about.

For more tips and ideas on how to navigate social advertising, please contact us by phone at (512)-708-4678, by email at mwayne@audiencegeneration.com or visit us online at www.audiencegeneration.com.

Kraft's new mayo isn't the only thing that's spicy! Their brand image now has a kick to it, too, with the help of some flavorful celebrities. This strategy was designed to reach their new target audience, women ages 35-64. Read about Kraft's Mayo Makeover to learn more about how a classic brand gave themselves a whole new taste.

Could your company use a makeover? Sometimes all that's needed to create a new audience is a simple new mix of strategy. At Audience Generation, we're here to help you find that mix and truly engage with your core consumers. With the most cutting edge and innovative media vehicles at our fingertips, we can create the perfect recipe for success.

Please contact us by phone at (512)-708-4678, by email at mwayne@audiencegeneration.com or visit us online at www.audiencegeneration.com.

We live in a cellular world. Gone are the days of telephone books, shopping in person, or even *gasp!* calling someone from a land line. Nowadays people do everything from their smart phones, including get their advertisements. In fact, not only do consumers receive ads this way, but most are embracing it! In a recent article by Mashable, it was found that "52% of consumers claim they have acted on an advertisement in an app" and "18% have made a purchase directly from an ad in an app last month".

This technology presents an incredible opportunity to connect with core consumers anytime, anywhere, and on their turf. At Audience Generation we know better than to let this opportunity pass you by and are equipped to offer you the most cutting-edge, mobile campaign ideas to get your message to the right people. Contact us today to learn more. Don't be left in the dust; take advantage of mobile mania NOW!

Please contact us by phone at (512)-708-4678, by email at mwayne@audiencegeneration.com or visit us online at www.audiencegeneration.com.

This fall when National Geographic launches their new seven-part miniseries called Great Migrations, Honda will also be on the hunt. Honda is the presenting sponsor of the show and will also be on the open road during the adventure, giving them the perfect opportunity to showcase the elements of their ongoing "Power of Dreams" campaign in the rough, evolving terrain. Honda will also appear in extensions of the network, including mobile and online venues.

The mixing of advertising and content is a rising trend that can connect with consumers on new levels of engagement. Instead of having to bring the consumers into your "ad world", a brand can meet them on their level, letting them see what the product can do in the setting at hand and in an entertaining way. After all, what is more natural and wild than that? At Audience Generation, we provide you with multi-platformed campaigns custom designed to reach your desired audience. Breaking through the clutter requires survival of the fittest, and we provide you the tools to make your competition extinct.

Please contact us by phone at (512)-708-4678, by email at mwayne@audiencegeneration.com or visit us online at www.audiencegeneration.com.