Domino's learned the hard way that you can't always control what people say about you. "The crust tastes like cardboard", "the sauce is like ketchup", etc. were just some of the comments consumers wer...

In the technological world that we live in today, it is impossible to miss the hype that is mobile advertising. However, many brands miss the mark when attempting it. Whether it be technological, soci...

For the first time ever, Crown Imports has launched a national multimedia campaign for Corona Light. This new campaign is trying to differentiate the personalities between Corona Light and Corona Extr...

There's a lot more to Jersey than spray tans, giant hair, and fist pumpin'. Through an experiment known as "Jerzify Yourself", it was learned that "shared links have a long shelf life on Facebook than...

Toyota seemed to be stuck in an endless downward spiral this past January, watching the hundreds of stories about their embarrassing recall zoom by. The public seemed to show no mercy toward the floun...

After several quarters of up and down sales, Seventeen.com has decided that the way to connect with their audience is through social media. Many of their readers have grown up in this period of social...

Don't be fooled by the false promise of coupons! Sure, coupons are great for some target audiences, but don't assume that the same goes for all consumers. In a recent article by eMarketer, it is cited...

Kraft's new mayo isn't the only thing that's spicy! Their brand image now has a kick to it, too, with the help of some flavorful celebrities. This strategy was designed to reach their new target audie...

We live in a cellular world. Gone are the days of telephone books, shopping in person, or even *gasp!* calling someone from a land line. Nowadays people do everything from their smart phones, includin...

This fall when National Geographic launches their new seven-part miniseries called Great Migrations, Honda will also be on the hunt. Honda is the presenting sponsor of the show and will also be on the...